And, in the case of the 13-inch model, it's cheaper too: The starting price is now $1,299, versus $1,699 a year ago. Sounds like a simple sales pitch: They're thinner, lighter and speedier. Meanwhile, Apple moved to PCI Express SSDs for much-improved transfer rates, and upgraded the wireless card to 802.11ac for faster streaming. This time around, as you'd expect, Apple used Haswell processors, though it also went with Intel's brand-new Iris and Iris Pro chipsets, which haven't actually been used in that many notebooks yet. That doesn't mean this isn't a meaningful upgrade. There wasn't a lot to say - at least not after a few minutes of hands-on time. In particular, the MacBook Pros sort of flew under the radar that day, mostly because they look more or less like last year's models, just with slightly thinner chassis. But it also used the 80-minute news conference to refresh its Mac lineup, announcing a new Mac Pro desktop and some slimmed-down MacBook Pros, all running Apple's brand-new operating system, OS X 10.9 Mavericks. When Apple held its last big keynote, it unveiled some new iPads, just like we knew it would.
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